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Along with conventional advertising and below the line activities, organizations and corporate bodies have come to realize that they need to invest in trade shows in order to create maximum recall for their product or brand name. There are several benefits to participating in a trade show. Some of them are:
A trade show offers the manufacturer a direct platform to interact with the very people who will be making purchasing decisions. Most purchasing managers of corporations make it a point to attend trade shows relevant to their needs in order to evaluate a wide range of products and services.
On the other hand, there was caterpillar with their ‘Cat’ range of equipment. Elsewhere, Komatsu had lined up their state-of-the-art equipment. Being able to see all these equipment on display, performing actual tasks that they were created for gave not only me, but all other purchasing managers there an unforgettable demonstration. You can be sure that when the time to take a decision arrived, we had no problems in picking our personal preferences!
But not all trade shows are effective. It is a sad part of the competitive world we live I that several fly-by-night operators have entered the trade show industry.
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