SEO Inc. had the privilege of being asked to participate in a groundbreaking third-party case study performed by Frost & Sullivan for organic search engine optimization. The result of Frost’s research included an in-depth white paper discussing the SEO industry and practices that lead to successful campaigns; it also included a case study of one of our top clients, Entrepreneur Magazine.
Entrepreneur wanted to increase their online traffic and had a huge number of articles. SEO was a natural tactic that could be used to accomplish this goal, but it was something Entrepreneur had not looked at with any level of seriousness in the past. When Entrepreneur started investigating SEO, only 5% of their website had any type of search engine optimization implemented. Optimizing this archive for search would be a huge task, and Entrepreneur knew it. SEO Inc. then explained to Entrepreneur that they would optimize the articles by building a spider for the XML article database. In doing this, SEO Inc. illustrated a level of transparency other Search Engine Optimization providers did not match.
SEO Inc. proposed a three-stage plan to Entrepreneur. Stage 1 consisted of optimizing all the main web pages. Stage 2 consisted of optimizing all the articles. Finally, stage 3 consisted of integrating SEO into the business processes at Entrepreneur. Presenting this material in a stage-gate scenario provided Entrepreneur with a clearer road map, complete with milestones to their paramount goal: a consistent flow of new, optimized online content that would continue to bolster the strong position Entrepreneur’s pre-existing online assets already had accomplished.
The ROI of the stage 1 activities has been astronomical. In a typical month since the Optimization process has taken place, Entrepreneur has seen an estimated return of over $2 million dollars PER MONTH (calculated by determining the revenue from additional number of click-throughs since they began the SEO program, minus the SEO expenses incurred).
Increase in franchisees, Oxi Fresh has added over 80 locations since September of 2014.
Increase in revenue growth rate by 39%. 24.7% Increase in units since September 2014.
More Traffic, More Exposure, More Business, with SEO Optimization
