Your Slogan! You can disable Top Bar by adding a display none to the id top_bar.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc viverra neque eget lorem luctus vehicula. Nullam lobortis ac libero vitae porta. Sed at est at elit vulputate mattis. Quisque condimentum quam dui, vel imperdiet est blandit id. In posuere erat tristique lacinia pharetra.
You can highlight any text part you want. For each highlight you can choose background color and text color.