S
ince our creation in 1989,Zoa’s philosophy has always been,‘Just
the Product.’ This single-minded approach has led to many denim
‘firsts’:the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector;the
positioning of raw,untreated denim as a
wearable and desirable material;and the evolution of our distinctive
denim silhouette,through the adoption
