Geneva, 23 March 2020: FIFA, the international governing body of football, and the World Health Organization (WHO) have teamed up to combat the coronavirus (COVID-19) by launching a new awareness campaign led by world-renowned footballers, who are calling on all people around the world to follow five key steps to stop the spread of the disease.

The “Pass the message to kick out coronavirus” campaign promotes five key steps for people to follow to protect their health in line with WHO guidance, focused on hand washing, coughing etiquette, not touching your face, physical distance and staying home if feeling unwell.

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“FIFA and its President Gianni Infantino have been actively involved in passing the message against this pandemic since the very beginning,” said WHO Director-General Dr Tedros Adhanom Ghebreyesus at the virtual launch of the campaign at WHO headquarters in Geneva,Switzerland. “Be it through campaigns or funding,FIFA has stood up to the coronavirus,and I am delighted that world football is supporting WHO to kick out the coronavirus. I have no doubt with this type of support that together we will win.”

“It starts with your hands,” says Alisson Becker,WHO Goodwill ambassador for health promotion,Liverpool FC and Brazil goalkeeper,and The Best FIFA Men's Goalkeeper, 2019. “Please wash your hands frequently with soap and water or an alcohol-based solution.”