An integral part in the development of the visual system was to create a strong and flexible packaging system that never would over-power the product nor the designer.

The solution was to strip the package down to its bare essentials: the product itself, its story, and the designer. This enabled us to bring the components together into one cohesive system of product photography, a pared down color-coding, and concise typography. The result is a package design honoring the product while telling its story with clarity and honesty.